It seems obvious that the best way to save money in a real estate transaction is to hire a discount broker. A penny saved is a penny earned. Yet ,as we reflect upon the NET results of a real estate transaction, this method of selecting an agent fails miserably. Few of us select our Doctors, Dentists, Attorneys or other professionals based upon how low their fees might be, so why does it make sense to select an agent, who will handle your largest asset in this manner?

Although more difficult to measure, the determinant qualities of an agent should be competence, skill in negotiation, thoroughness and a true understanding of the duties of an agent to a principal. There are numerous pitfalls in the purchase and sale of real estate. If unrecognized, these issues might have consequences ranging from expensive to disastrous.

The true test in selection of an agent is what does the client receive? A better negotiator can more than make up for a difference in fees. A competent analyst is more likely to find you the best property or to sell your present property under the best terms. Above all, the better agent will properly steer you through the maze of documents and assist you in obtaining capable experts to allow you to make informed decisions so that the odds of some loose end coming back to haunt you are greatly diminished.